Obsessed will start retailing globally at the beginning of July. Moss also approves of her younger image being re-used for the luxury house, saying, “I felt very nostalgic looking at the archive of the original shoot. I had not seen many of these photos before and it feels great that they are still so relevant.” If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss.” Speaking about the new campaign, Simons says, “I suppose you could say we were obsessed by Obsession. In 1993 Mario created a series of intimate images of his then girlfriend Kate Moss, in the Virgin Islands. The idea was conceptualised by Calvin Klein’s new chief creative officer Raf Simons, and the project was reportedly one of Simons’ first actions in his new role. Born in Naples, Italy, Sorrenti grew up in New York and as a young adult quickly developed a love for experimenting with image making predominantly through photography, but also painting. The new campaign imagery for Obsessed will feature never-before-seen shots and outtakes from Obsession’s 1993 campaign. In celebration of the fragrance’s second coming, Kate Moss and Mario Sorrenti are teaming up again for the advertising, marking a return to the iconic original campaigns that shot the fragrance, and Moss, to superstardom in 1993. ’s new fragrances – Obsessed for Women and Obsessed for Men – are due to be released next month, and both scents are described as modern interpretations of the original Obsession from the 1990s.
0 Comments
Leave a Reply. |